Documenting Doula is my passion project born from my love for photography and film making with my passion for changing the narrative around birth. I designed the entire brand from the ground up, including the logo, brand identity, and website, to reflect the intimacy and strength of this work.
MY VISION
I wanted to build a brand that felt:
Grounded, earthy, and calming
Centered on visual storytelling
Trustworthy and warm—like a safe space
Easy to navigate
WHAT I CREATED
Brand Identity: logo, brand fonts, color palette
Built a responsive website with WordPress
Designed flyers, business cards and forms
Launched and branded the Facebook and Instagram pages
HIGHLIGHTS
Built entirely from scratch concept to execution
Visual brand system rooted in nature and nurture
SEO-conscious layout with blog and gallery structure